One of the things I tell all new authors is that at the very least they should have a blog or a website in addition to a Facebook page or profile. Having a blog provides you with a place where you can talk about your books, connect with readers, share your passion for gardening, whatever takes your fancy. It’s a place where relationships are forged and your “brand” is going to be built. Granted, it’s not the only place where this will happen, especially if you really enjoy interacting on social media, but it is an important place.
This is the same advice I gave myself when I decided to formalise my freelance services and form The Book Mistress. I knew I’d need a blog and I had every intention of posting daily. I hear you chuckling. To be honest, it was a lofty ambition because there are times when doing the work takes up the time or when life just throws things your way that will stop you from blogging. The truth is though that you should try to blog as often as you can or at the very least, commit to blogging on some sort of schedule that your followers and fans can rely on. For example, every Monday, Wednesday and Friday or Tuesdays and Saturdays. Figure out what works best for you and stick to it.
The other tip is to find things that inspire you. Blogging as an author needn’t be only about your book or your characters. You can share tips, behind the scenes snippets, and deleted scenes with readers. You can talk about your notebook collection, your passion for porcelain or share your favourite recipes. Remember that you’re trying to build a connection with your readers, because if they’re going to spend their money on your work, it helps if they like you *grin*
So I’m going to be making the time to blog more often too. I’ll be sharing books I love, reviews, the occasional interview and some tips and advice. Possibly even recipes for cookies and other treats from time to time.
I’ll take my inspiration where I find it. I hope you will too.
Until next time…